Category

Branding

Environmental

PROREDUCE

PROREDUCE is a product for grocery stores to implement to reduce the use of plastic bags and packaging. Shoppers are encouraged to purchase the PROREDUCE cotton bags by providing a points reward card. The points reward card can only be used when a shopper uses the PROREDUCE bag to purchase fresh vegetables and fruits. Each PROREDUCE bag includes a color and iconic coding system that refers to a type of produce family making it easy to use. 

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